MAIN LOGO
Using Elbit Yellow and Elbit Blue
Text says “Elbit Systems of America”
Color block shapes
USE
     • on simple backgrounds
     • full color printing

ONE COLOR LOGOS
Black or White
Text says “Elbit Systems of America”
Linear shapes
USE
     • on more complex backgrounds
     • one color printing

USE THESE RULES FOR SPACE AND SIZE
• Keep other elements at least an “Elb” space away from the logo to ensure readability.
• Minimum size of the logo should be .5” tall, make sure “of America” is completely legible

USE THESE RULES FOR SPACE AND SIZE
• Business cards
• Datasheets
• Printed Presentations
• Printed Ads
• Printed Ads
• Brochures
• Memos

USE RGB FILES FOR ANYTHING ON-SCREEN
• Emails
• PowerPoints
• Website
• Email PDFs
• Videos
• Web Banners

DO NOT DO THESE THINGS
• place logo on a competing background
• use logo where features get lost
• create program, team, or product-specific logos
• skew the logo
• add text close or image on top
• cut off or delete any part
• use effects, drop shadows, beveling
• use parent & acquired company logos
• use blurry/pixelated logos

TEXTURE & OUR GRAPHIC VOICE
The use of texture is integral to our brand. Texture should never overwhelm the main point of the image or detract from the legibility of the text. When looking for texture, keep in mind that our graphic voice is: bold, punchy, pops of color, textured, layered, gritty, sleek, modern, fresh

USE
Textures are used to provide interest and speak to the grit and determination that our heroes possess. The texture used should make sense for the audience and nature of the solution being marketed.

Bebas Neue Book is the brand’s main headline font; for impact/priority use Bebas Neue Bold

CENTURY GOTHIC BOLD IS THE SECONDARY FONT FOR SUBTITLES OR EMPHASIS IN PARAGRAPHS

Century Gothic Regular is the paragraph font. You can bold for emphasis within titles, subheads, and paragraphs but make sure the bolded elements are the most important parts for what the piece or paragraph is saying. Make sure all text in a piece is legible.

DO NOT DO THE FOLLOWING:
• Drop shadows
• Word art
• Unapproved fonts
• Text overlapping other text
• Text over a busy image
• Text on a similarly colored background Text bleeding off edges
• Text as the only brand element in a piece Text effects like glow, bevel, etc.

GREY 1

C 69
M 63
Y 62
K 56

R 54
G 54
B 54

GREY 85%
#363636

GREY 2

C 59
M 50
Y 50
K 18

R 105
G 105
B 105

GREY 65%
#696969

GREY 3

C 6
M 4
Y 5
K 0

R 235
G 235
B 235

GREY 10%
#ECECEC

YELLOW

C 2
M 11
Y 94
K 0

R 253
G 218
B 36

PMS114C

#FDD24A